Rachel Lindsay, host of The Fold
Rachel Lindsay, host of The Fold

A free founders community

THE F L D

More room to be creative
in your business.

A free community where founders swap skills, meet people who can help and learn together.

Free to join.

Inside The Fold

Everything here is free for members. Hover over a panel to open it.Tap a panel to open it.

  1. Skill swapsFind founders who are strong where you need help.

    Every member posts a short intro: their business, what they're good at and where they'd like help. Browse the intros and message anyone you could swap with. Rachel also makes introductions when she sees a good fit.

  2. Member SpotlightYour business introduced to the whole community.

    Fill in the Spotlight form inside The Fold. Each month Rachel chooses members to feature, with a post that introduces their business to every member and links to their website.

  3. Open sessionsA free live session every quarter.

    Once a quarter there's a live online session open to every member. Some have an expert guest, others are an open Q&A with Rachel. Dates go out in the WhatsApp announcements.

  4. Monthly themesOne topic for the community each month.

    Each month members focus on one topic together, with discussion threads and examples from other founders. This month it's AI visibility and ChatGPT ads, and the AI visibility worksheet is free.

Join The Fold on Skool
Until the end of November

This month: AI visibility and ChatGPT ads

More customers now ask ChatGPT, Google or Gemini which business to choose, and only a handful get named. This month is about making sure yours is one of them.

Getting named in AI answers

How assistants find, read and describe your business, and what to fix first.

Advertising on ChatGPT

What the ads are, who they suit, and whether they make sense for you yet.

This month's tool

AI visibility worksheet

Five sections, one step at a time. Your answers save as you go, and you finish with a score and a fix list in order.

  • Access Can AI read your site?
  • Identity Is your business described the same everywhere?
  • Answers Does your content answer real questions?
  • Reputation Do other sources back you up?
  • Measurement Are you being named?
Join The Fold to open it

Your host

Hi, I'm Rachel. I started The Fold so founders can swap skills and get help where they need it. We cover the things that free up your time: automation, performance marketing and bringing AI into your business, while keeping the human side of how you work.

I host the open sessions, write the Spotlight features and introduce people when I see a good fit. I've run The Digital Peach, a performance marketing agency and Meta Business Partner in Dubai, for six years. Before that I worked agency side on brands like Tropicana, Walkers and Dubai Tourism.

Questions

How do I join?

Click Join The Fold on Skool, create a free Skool account and request to join. Once you're in, post a short intro: your business, what you're good at and where you'd like help.

Is The Fold free?

Yes. Skill swaps, Member Spotlight, the quarterly open sessions and this month's AI visibility worksheet are all free.

Where does it happen?

Members introduce themselves, post and find each other on Skool, which works on your phone and computer. Announcements go out in the WhatsApp group.

Will you match me with other founders?

Every member shares what they're good at and where they'd like help, so you can find each other. Rachel also makes introductions when she sees a good fit.

Who is it for?

Founders and business owners at any stage, anywhere in the world.

How do I get featured in Member Spotlight?

Fill in the Spotlight form inside The Fold. Each month Rachel chooses members to feature in a post to the whole community.

Founding members

Be one of the first in.

Founding members are the first to be featured in Member Spotlight and help choose the topics for the open sessions.

Join The Fold on Skool

Don't miss an update. Join our WhatsApp announcements.